Decide whether an update is useful
Review the article's accuracy, reader feedback, traffic and search queries where reliable data is available. Identify changes to platform features, laws, prices or business services. Do not change a publication date simply to make an unchanged page look new.
Preserve what still serves readers
Keep accurate explanations and useful references. Replace outdated claims with verified information, remove redundant sections and correct broken links. If the search intent has changed, reconsider the page outline rather than inserting more keywords into the existing copy.
Record and review the change
Document what changed, who approved it and when it should next be checked. Update structured dates only when the page was meaningfully revised. Test internal links, images and mobile layout after publication, then monitor the page over time without promising a ranking gain.