Write down the reader and purpose
Define the audience, the question they are trying to answer and what they should understand after reading. Note whether the article informs, compares or explains a process. A brief should guide the writer, not prescribe repetitive keyword counts.
Record evidence and boundaries
List primary sources, subject-matter reviewers, current policies and any claims that need approval. Identify questions the article cannot answer and details that must not be invented, such as pricing, performance results or legal advice. Include a review date when guidance can change.
Plan structure and next steps
Suggest a descriptive title, a useful H1, a logical section outline, examples and related internal links. Specify image and accessibility needs. Ask an editor to verify accuracy, originality, readability and the final call to action before publication.